Most used social media platforms in the world - Latest Statistics & Insights
Hi, today I want to discuss about top 10 most used social media platforms in the world with interesting statistics & data for your information & good knowledge. But before start the discussion you have to know the meaning of “Social Networking”. As per Oxford Dictionaries, the definition is “A dedicated website communicates with each other by posting Information, Comments, Messages, Images etc.”
In simple terms we can say, Social Media refers to online platforms and applications that enable users to create, share and interact with content, including text, images, videos and live streams. Social Media platforms, such as Facebook, Instagram, TikTok plays a crucial role to connecting billions of people worldwide in real time.
As of January 2025, the global social media landscape has expanded remarkably, with 5.24 billion active users, representing 63.9% of the world's population.
Anyway, take a look at the top 10 most used social media platforms in the world with Latest Statistics & Insights!!!
⇛ 1. Facebook (Meta) – 3.07 Billion Users
In the list of top 10 most used social media networking websites, Facebook takes 1st place as per the choice of Social media users. Facebook is the world’s largest social media platform with over 3.00 billion users. It allows users to connect with friends, join communities and promote businesses and more activities. Facebook launched in February 2004 to help connect and share with the people in your life. Mark Zuckerberg the Founder & CEO of Facebook. As per Facebook, it has 3.07 billion monthly users and 2.11 billion daily users.
📌 Primary Features:
- Facebook Groups and Pages for communities
- Facebook Marketplace for buying and selling
- Facebook Live for real-time interaction
- Stories and Reels for short-form content
- Online earning opportunity
- Facebook Marketplace for buying and selling
- Facebook Live for real-time interaction
- Stories and Reels for short-form content
- Online earning opportunity
Facebook has significantly influenced digital marketing, online communities and global communication. Businesses rely on Facebook ads to reach customers, while individuals use it to connect and share their lives. If you want to create a Facebook account, you must register to the site with a valid mail ID & some basic information.
⇛ 2. YouTube (Google) – 2.5 Billion Users
The World’s Most Popular Social Networking Platform YouTube takes 2nd place in my list of top 10 most popular social media websites. YouTube is the world’s largest video-sharing platform, it basically used for education, entertainment and business promotions purpose.
As a premier video-sharing platform, YouTube engages approximately 2.5 billion active users, with 122 million daily users consuming a vast array of content from educational videos to entertainment.
📌 Primary Features:
- Monetization through AdSense and Memberships- Watch & share videos anytime anywhere
- YouTube Shorts for short-form videos like reels & TikTok videos
- AI-driven recommendations for personalized content
- Live streaming & community interaction
- Community tab for audience engagement
YouTube is one of the main platform for content creators. Everyone can build careers as vloggers, educators and entertainers. It is also a key platform for digital marketing.
⇛ 3. WhatsApp (Meta) – 2 Billion Users
WhatsApp is the most used social networking and messaging platform. More than 2.00 billion users using WhatsApp worldwide. It is owned by Meta, it provides a simple, ad-free and efficient communication experience. WhatsApp offers Groups creation, where people can communicate in private or business communities, free messaging, voice calls and video call with end-to-end encryption.
📌 Primary Features:
- Free messaging, voice & video calls- End-to-end encryption for security
- Group chats & communities
- WhatsApp Business tools for companies
- Multi-device support & AI features
⇛ 4. Instagram (Meta) – 2 Billion Users
Instagram is another visual-based popular platform for sharing photos, videos and stories. It also has over 2 billion users and continuously increasing the number of users. Instagram mainly used by content creators, influencers & businesses. It has also contributed to trends in lifestyle, fashion, travel and personal branding.
📌 Primary Features:
- Stories, Reels, IGTV for video content- Business and creator accounts with insights
- Shopping features integrated with e-commerce
- Direct messaging and live streams
⇛ 5. TikTok (ByteDance) – 1.5 Billion Users
TikTok is a short-form video platform with over 1.5 billion users. It has become the #1 platform for viral content and influencer marketing. TikTok is the best for Content Creators, Short Videos, Music & Dance Trends. It is one of the best video platform that has taken the world by storm. It allows users to create and share engaging video content with music, video effects and filters to make your videos attracting.
📌 Primary Features:
- Short, engaging video format- Interact with other users’ videos.
- Engage with audiences in real-time.
- Businesses can promote and sell products.
- Monetization for creators through ads and gifts
- Live streaming and duet features
⇛ 6. WeChat (Tencent) – 1.3 Billion Users
WeChat take 6th place in the list of Top 10 most popular social networking sites worldwide. Basically WeChat is China’s Most Popular Social Networking Platform/App but used worldwide over 1.3 billion active users. WeChat is an all-in-one super app offering text and voice messaging, video calls, social media sharing, mobile payments, e-commerce etc.
📌 Primary Features:
- Instant messaging, voice & video calls- WeChat Moments for social sharing
- WeChat Pay for secure mobile transactions
- Mini Programs & AI-powered services
- Business tools & e-commerce integration
⇛ 7. Facebook Messenger (Meta) – 1 Billion Users
Facebook Messenger is another most widely used social messaging platforms, connecting over approximately 1 billion users worldwide. Facebook Messenger, developed by Meta, it offers instant messaging, voice calls, video chats to making communication seamless and engaging with end-to-end encryption. Facebook Messenger remains a top choice for fast and secure communication.
📌 Primary Features:
- Free text, voice, and video calls- Encrypted & private messaging
- Messenger Rooms for group video calls
- Chatbots & automation for businesses
- Cross-app messaging with Instagram
⇛ 8. Telegram – 950 Million Users
In the list of top 10 most popular social networking sites, telegram takes 8th place. Telegram is the fastest growing social messaging platform and one of the most popular and secure social messaging platforms. It has over 950 million active users worldwide and user increasing year to year. Telegram offers cloud-based messaging, encrypted chats, voice and video calls and allows users to create groups with huge number of members and also offer larger file sharing option to users. Telegram continues to grow as a preferred alternative to WhatsApp and Facebook Messenger.
📌 Primary Features:
- Cloud-based & encrypted messaging- Groups with up to 200K members & unlimited channels
- Voice & video calls with high-quality streaming
- Bots, automation & AI-powered tools
- Multi-device support & large file sharing
⇛ 9. Snapchat – 850 Million Users
Snapchat is another most popular widely used social networking platforms. It is famous for its disappearing messages, fun filters and creative storytelling features. Approximately 850 million monthly active users using SnapChat regularly. One of Snapchat’s standout features is its Augmented Reality (AR) lenses and filters, which let users enhance their photos and videos with unique effects. Businesses and influencers use Snapchat Ads and Discover to reach younger audiences and boost brand engagement.
📌 Primary Features:
- Disappearing Snaps & real-time messaging- AR filters, Bitmoji & AI-powered tools
- Stories & Spotlight for viral content
- Snap Map for location-based sharing
- Business tools & Snapchat Ads
⇛ 10. Douyin (ByteDance) – 700 Million Users
At the end of the list, Douyin takes 10th place. Douyin mainly Chinese version of TikTok, it is the most widely used short video social networking platform in China, with over 700 million active users using it daily. Douyin developed by ByteDance, it allows users to create, edit and share short videos with music, special effects and filters.
Douyin offers Douyin Ads and e-commerce integrations, allowing brands to promote products through influencer partnerships and in-app shopping. With its innovative features, strong user base and monetization opportunities, Douyin remains the top short video platform in China, shaping digital trends and online culture.
📌 Primary Features:
- Short video creation with AR effects- AI-powered personalized recommendations
- Live streaming & virtual gifting
- In-app e-commerce & Douyin Store
- Business tools & influencer marketing
Friends! here I am sharing a data in table format for top 10 most used social media platforms in the world for your reference & information.
At the end of this article, I want to say that the above 10 platforms play a crucial role in modern society. Understanding their impact helps users and businesses leverage them effectively.
So friends! Let us know in the comments! Which of these top 10 most popular social networking sites do you use the most???
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